The Story of R$X&Co.: The Luxury Parfum Brand That Has Bottled Sensual Bliss

“R$X&Co. provides luxury parfum, body care, and candles to entice the release of pheromones and create an aura of pure passion. Our products pay homage to the beauty of human attraction, and we hope they ignite the innate power within you.”

About the Founder and CEO

R$X&Co. was born with a mission to help all men and women unlock their inner passions using the power of fragrance. Created by the ultimate parfum and cologne enthusiast, Rickey Colley, the R$X&Co. scents exude passion so that its wearers can enjoy heightened confidence and pure aromatic bliss.

Rickey Colley
Rickey Colley, Founder and CEO of R$X&Co

Known on social media as @smartmoneyrikk, Rickey was born in Los Angeles, California, and grew up in an unstable home. However, his difficult upbringing couldn’t hinder his entrepreneurial spirit, as he constantly strived to innovate and create, which led to R$X&Co. being formed in 2017 as Rickey realised luxury parfum was his true calling.

His fascination with fragrance began as a young child, when he begged his mom to buy him his first cologne when he was only in kindergarten. He would wear this cologne with pride as he continued his love affair with fragrance into his adult life. Inspired by luxury brands such as Jo Malone and Tom Ford, as well as Rickey’s personal passion for high fashion and the beauty of human desire, he created his signature scents: Drip and Promiscuous.

Since then, R$X&Co. has grown into one of the most exciting new fragrance brands on the market, offering a selection of heavenly eau de parfums, colognes, lotions, and body oils to stimulate the senses and help its users embrace heightened powers of attraction.


Learn more about R$X&Co. on our official YouTube channel.

Discover R$X&Co. Pheromone Parfum


All R$X&Co. fragrances are plant-based and enriched with natural pheromones to provok intrigue and longing with your partner in an instant. The brand’s pheromone colognes and eau de parfums are the ultimate indulgent scents, with irresistible organic ingredients such as sweet tobacco, deep vanilla, and Italian bergamot to transport its wearers into a realm of fragrance bliss.

In addition to the R$X&Co. signature scents, the company offers an array of gift sets such as the iconic King & Queen Collection for couples and the Novelty Box, which contains a selection of exclusive offerings from R$X&Co. All products are available now to ship in the US, with the full product selection online at